Lorinda Mamo, Designer & Interior Stylist, said, “Every great design begins with an even better story.” I love this quote, and I love hearing your individual stories; the human element – the ‘why’. This is what I respond to as a creative; I want to know what makes you and your business tick and how I can use my skills to enhance your vision.
I make it my priority to ask all the relevant questions in getting to know you and your design needs. It’s important that I understand your audience and how to best grab their attention with the right visual message. I take each project from concept to completion as well as partnering with teams, clients and suppliers at all levels. I value taking quality time to understand & discuss your design needs in order to create successful personal or customer-facing solutions which not only work well but look good. I actually enjoy design meetings, even if they are restricted to Zoom meetings at present!
Each project is an opportunity to create something new, which I find really exciting - I love a blank canvas paired with a new challenge! I approach each project individually with a positive vibe and a sense of exploration, using research, insight and my expertise to successfully meet your brief. Whether I’m designing within your established brand or working with you to create or enhance a new, distinctive identity, no project is too big or small. My primary passion and focus are on providing impactful creative solutions, helping you to stand out from the crowd.
As well as the creative side, I also look after your account so you’re always working with someone who has a solid understanding of your design and business requirements. I possess excellent organisational skills and have a proven record of creating and managing projects on time and within budget. I am emotionally intelligent and have effective interpersonal skills to build rich and honest relationships with employees, customers, and business partners. I am positive, self-motivated, flexible, and able to function well under tight deadlines. Building great relationships with clients is something I pride myself in. Working with me means you get a committed designer working directly with you or as one of of your design team.
What’s YOUR story?
Final files and delivery
(print or digital)
define the need
My design process
Graphic design is much more than just plonking words and pictures onto a layout or creating 'just' a logo. Every project is intricate and consists of multiple steps. The exact process may differ depending on the project and timescale, and different designers work in different ways. While the first steps don't involve any designing, they are just as important in informing the direction of your project.
Below is a summary of my own creative process and how I generally approach my projects. You can see why I love being a designer, given the amount of involvement and the variety of possible outcomes! Feel free to ask me any questions.
01 Connect and define the need
This is where I get to know you, and your needs and expectations for your project. I'll either meet in person or over Zoom – I think it's important to talk face-to-face., especially if we've not worked together before, At this point I'll outline next steps so you know what to expect from me.
02 The project brief
I have a comprehensive online brief which I send out for any new project. This allows me to ask a number of key questions and consolidate my understanding of the aim of your project. It also means I always have the important information to hand. This way I can make sure I understand the correct meaning of your goal and how best to structure the design to convey the desired outcome.
Typical questions include collecting information on project purpose, competitors, target audience, branding, goals, style and budget. I ask my clients to fill out as much as they can, as is relevant to them.
Once I have received your brief, I'll put together a basic proposal document which will outline my strategy and fees. If you're happy to proceed, I'll send you my contract to sign. This isn't as scary as it sounds, and I've never needed to refer to them again, it just covers us both in the case of any future issues.
03 Research and strategy
Research is where I generate and gather ideas. I love this part as it's so interesting. My research is carried out based on the brief provided and any ensuing conversation. I take all the info which has been determined so far and begin to brainstorm i.e., creatively looking at solutions, and how best to structure your project. This includes you and your business, history, competitors, ideas, inspiration, current trends, timeline and milestones, deliverables, tasks, phases, resources. and what is currently performing well in your industry.. This may involve further collaboration as required. This research is essential in understanding what your design should or shouldn't look like! I may create a moodboard of visual ideas to determine the direction of the project before starting work on the actual design..
04 Sketching and design concepts
Now the real fun begins as I start idea generation and visual exploration. I’ll begin by sketching some ideas, either 'old school' in a sketchbook or straight onto my iMac. Depending on the type of project, I'll possibly create some 'thumbnails' to play with various ideas and see what does and doesn't work well. I'll come up with a colour palette unless you already have one in place. If you have an existing logo or brand identity, the colour palette (and any other elements such as typefaces) will already be determined by this. Self-critique
is key here as I seek to find the best solution; do my ideas respond well to the brief, how do they compare to the research, are they applicable to the target audience and do they stand out from any competitors? There's a lot of tinkering and refining at this stage!
05 Revisions and concept refinement
I work in a digital design format using the Adobe Creative Cloud. When ready, I will email you a PDF presentation of best ideas – hopefully you will love them! It's great to then get together in person or via video call to chat through the concepts and rationales. This is your time to give me any feedback. While some find this nerve-wracking, I actually relish it as it helps me create the best design for you. Design is organic and this is just one part of getting it to the best place possible. I will discuss any new ideas that arise and tweak the designs accordingly – it may mean some to-ing and fro-ing.
06 Client approval
By this stage, the design is completed and just needs final approval, usually just an email to sign-off on the work. Occasionally, some reworking may be required if the client determines that the arrangement, structure or content has changed. Depending on the extent of this, it may require added cost. However as soon as I'm given the thumbs-up, I start packaging everything up.
07 Final files and delivery
I will prepare all the files (whether for print or digital or both) as required. If your project is for print, I can prepare and send these to you or directly to the print house. If I am liaising with the printing company, I will need to know quantities and print deadlines as well as any special instructions.. I will also send you all the finished files. If your project is for digital output, I’ll make sure I send you everything in the correct format.
08 Design roll-out and support
Your new design is now 'out there' in print or digitally! You have 'presence' and your customers can see what you’re all about. Design can make a huge difference in helping you communicate with your target market. Further support from me for your project is available regarding any design queries. It's great being able to use my skills and experience to help your venture grow. As with many of my clients, it might also be the start of a beautiful professional relationship!